Covid-19 causes a strong growth in demand for natural ingredients

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Cosmetics with natural ingredients are preferred as they are generally considered as safer

The use of natural and organic products has become a global trend, being ingredients the main focus point for skincare brands. Interest for ingredients don’t stop at skincare but has also extended to many other categories of beauty.

What began as a trend towards greater use of natural ingredients has largely transformed into a movement that incorporates elements such as safety, transparency, good practices in product sourcing and manufacturing, as well as a number of other factors that influence the final product.

In the wake of the pandemic, consumers are more concerned about health and safety than ever. As a result, cosmetics with natural ingredients are preferred as they are generally considered as safer.