World creativity and innovation day

World creativity and innovation day

the aim of encouraging people to use their creativity to make the world a better place

Every April 21st, and since twenty years ago due to a group of people in Canada, it takes place the world creativity and innovation day with the aim of encouraging people to use their creativity to make the world a better place according to the official website of the United Nations. (https://www.un.org/en/observances/creativity-and-innovation-day).

That is why we wanted to emphasize the cosmetics sector, since according to a study by STANPA (the national association of perfumery and cosmetics) ours is considered one of the most innovative sectors by spanish people, and it is not surprising, since the industry in general invests approximately 3.5-5% of its annual turnover to Research and Development.

Another noteworthy fact is the large number of professionals with a scientific/technical profile in the chemical industry: 3 out of 10 employees come from the sciences field. Today, we find chemists, pharmacists, engineers or biologists on the staffs of small, medium or large companies, forming teams with a very broad vision of the latest innovations and launches.

These large teams are responsible for the fast innovation in the development of new cosmetic products, since every year 1/3 of the more than 10,000 cosmetics that make up the portfolio of large companies are reformulated. In our country, more than half of the companies have generated new patents or registered new formulas in the last two years, according to the same sources from STANPA and Kantar.

More information: